GNT - Casting IDs

We had to create a 10 second Id for each one of the channel's presenters. Our idea was to initially show them doing something that have nothing to do with their real life and then have a turning point where it all connects to who they really are. Along with my partners Julia Rocha and Fernando Gamarano (copywriter) we got to work on all of these from concept to art direction, gnt (our client) was open to our ideas and we brought together a very talented team of people who made it all happen. Thank you everyone who was part of this! 

Mais Cor Por Favor - The Archer

Saia Justa - Twister

Tempero de Família - Biker

Bela Cozinha - Basketball 

Cozinha Prática - Pool Player

Caixa de Costura -  Gardener

Papo de Segunda - Cowboys

Santa Ajuda - Day Off

Decora - DJ

SOS Salvem o Salão - Astronaut

GNT Fashion - Chef

Socorro Meu Filho Come Mal - Circus

Fale Conosco - Butterfly Hunter

Fazendo a Festa - Mechanic

Desengaveta - Fisher

Claude Troisgros - Handyman

Caio Bras - Arcade Player

Felipe Bronze - Gamer

André Mifano - Painter

Art Direction Frames

Storyboards


Art Direction Break Down


Making off


Credits:

Concept: Júlia Bueno & Fernando Gamarano & Julia Rocha
Art Direction: Júlia Bueno & Júlia Rocha
Scene Director: Gustavo Tissot
Assistant Director: Guilherme Pierri
Art Production: Vermelho Produções (Barbara Carauta)
Art Production Assistants: Patricia Hilário & Jefferson Cunha
Costume Design: Carla Reis & Helena Araujo
Visual Effects: Fernando Machado & Felipe da Volta
Photography: Marcelo Nunes
Editing & Color Correction: Stephanie Britsch
Producers: Priscila Menezes & Patricia Hermes & Cristiano Elias & Camila Lourenço
Sound Design: Jonas Sá & Conrado Kempers
Accountants: Gabriela Bonn & Sandro Machado & Maria Gabriela Eloy & Tatiana Fernandes
Storyboard: Laio Yuni
Interns: Patricia Barbosa (design) & Pedro Maroni (copywriting) & Lara Aleixo (production) & Luis Felipe Oliveira (account)
Creative Supervisor: Monica Puga
Creative Manager: Márcio Pimenta
Dept Director: Ricardo Moyano
Marketing Director: Manuel Falcão