Multishow Idents

The Multishow cast is one of the most important assets of the 2016 rebrand. The identity’s objective is to show that the channel´s cast is always brought together in the name of fun. Several scripts were written where the cast, placed together in a surrealistic situation, have fun together and work as a team.
*Finalist Promax BDA Latin America

Storyboard
After a brainstorm session with the writers team, we generated 15 different drafts for the idents. We developed storyboards and animatics of these proposals, and presented to the client.

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board_robozao01.jpg

Concept Frame
For a graphic presentation, we mad a vast refference research and invited the illustrator Bernardo França. who developed the concept designs for each ident.

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Costume Design
We developed the costumes for each ident, wich were produced by the costume designer Alice Gondar and the prop fabricator Alexander Grilli.

robozao.jpg
astronauta.jpg

 

Credits:
Art Direction: Luke Bosshard, Júlia Bueno, Antonio Simas
Script: Luke Bosshard, Júlia Bueno, Antonio Simas, Guilherme Schutze
Concept Art: Bernardo França
Editing: Isadora Chamis
Sound Design: Eduardo Politzer
Accountant: Lívia Barbosa, Flávia Risi
Production: Elisa Levy, Ricardo Leo, Patrícia Hermes, eduardo Quintanilha, Cristiano Gesualdo, Lara Aleixo
Direction: Gustavo Tissot
Photography: Marcelo Nunes
Direction Assistantt: Nathalia Schultz
Post Production: Átomo VFX
Stylist: Alice Gondar
Prop Maker: Alex Grilli